Where Good Ideas Come from : The Natural History of Innovation
by Steven Johnson
Editor: Penguin Putnam Inc
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From the New York Times best-selling author of How We Got Here Now and Hyperopia, Printing, Pencil, Toilet Flushing, Battery-they are all good ideasBut where did they come fromIn what type of environment breedsWhat triggers the flash of brightnessHow do we generate the advanced technologies that advance our lives, our society, our cultureSteven Johnson’s responses are revealing that he identifies the seven main motives behind a true innovation, and follows them through time and disciplinesFrom Darwin and Freud for the rooms of Google and Apple, Johnson studies the poles of innovation throughout the modern era and brings out the approaches and common points that seem to appear at moments of originality
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