The Power of Moments : Why Certain Experiences Have Extraordinary Impact
by Chip Heath, Dan Heath
Editor: Transworld Publishers Ltd
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From international success the authors of the Switch and Make it GlueWhat if a teacher can design a lesson that he or she knew students remember 20 years later?What to do if a manager can create an experience that will make clients happyWhat to do if you’ve had a better idea of how to create memories that matter to your childrenWe all have moments in our lives, meaningful experiences that stand out in our memory.Many of these moments are the fruit of chance or luck, but in The Power of Moments, internationally recognized authors of Chip and Dan Heath ask: why leave the most meaningful, memorable moments to chance when we can create one?With illuminating stories ranging from the experience in which two strangers meet in a room and, forty-five minutes later, let as best friends in the world history of the billionaire’s youngest wife, who attributes her resilience to something of her father’s father asked the family at the dinner table, Chip and Dan Heath identify the elements of these flash points in common and show us how to be the author of richer experiences
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