The Inevitable : Understanding the 12 Technological Forces That Will Shape Our Future
by Kevin Kelly
Editor: Penguin Putnam Inc
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“The quintessence of the work of technological futurism”From one of our technology leaders thinkers and writers, a guide through the twelve imperatives that will shape the next thirty years and transform our lives Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in theIn this fascinating, provocative new book, Kevin Kelly provides an optimistic roadmap for the future, showing how the changes to come in our lives, from virtual reality in the home to the demand of the embedded artificial intelligence economy in everything we make, can be understood as the result of a few long-term, accelerating forcesKelly describes these profound trends–interaction, cognifying, flowing, tracking, access, sharing, filtering, remixing, tracking, and questioning–and shows how they overlap and are interdependent on each otherThese great forces will completely revolutionize the way we buy, work, learn and communicate with each other.By understanding and embracing it, says Kelly, it will be easier for us to stay on top of the next wave of changes and organize our day-to-day relationship with technology so as to bring maximum benefits right awayKelly is bright, hopeful book will be indispensable for anyone seeking advice on where their business, industry, or life is leading–to invent, where to work, what to invest in, how best to reach customers, and this to begin to implement, as the new world emerges
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