The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power
by Shoshana Zuboff
✅ Editor: Profile Books Ltd
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An urgent call to arms against the economic and social divisions exacerbated by the rise of big tech and the omnipotence of the internet, The Age of Surveillance Capitalism establishes an alternative plan for the release of the many, rather than enrich the few. Cogently argued and burning with reforming zeal, Zuboff passionate volume is one of the most important books of the year. Everyone needs to read this book as an act of digital self-defense.’ – Naomi Klein The challenges to humanity posed by the digital future, the first detailed examination of the extraordinary form of energy called ‘surveillance of capitalism”, and research by powerful corporations to predict and control us. The heady optimism that has defined the Internet’s early days is gone. Technologies that were supposed to liberate us have deepened inequalities and fueled the divisions. Tech collect our information online and sell it to the highest bidder, whether the government or the dealer. Profits now depend not only predict our behavior, but the change is too much. How will this merger of capitalism and the digital shape our values and define our future? Shoshana Zuboff demonstrates that we are at a crossroads. We still have the power to decide what kind of world we want to live, and what we decide now will shape the rest of the century. Our choices: to allow technology to enrich the few and impoverish the many, or harness and distribute its benefits. The Age of Surveillance Capitalism is deeply motivated examination of the threat of unprecedented power, free from democratic control. As you explore this new capitalism impact on society, politics, business and technology, which exposes the struggles that will decide the next chapter of capitalism and the meaning of the information civilization. More critically, it shows how we can protect ourselves and our communities and ensure that we are the masters of the digital, rather than its slaves.
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