by Matthew Syed
✅ Editor: John Murray Press
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A radical call to arms against the limited boundaries of individual thought, Syed’s last work posits the idea that only the collaborative thinking that can unlock the human potential and helps to resolve the burning issues of modern society. Typically learned yet so eye-catching and accessible, Rebellious Ideas fundamentally challenges conventional notions of success. Signed Edition Where the best ideas come from? And how can we apply these ideas to the problems that we face – at work, in the education of our children, and the greatest challenges of our time: the rise in obesity, terrorism, and climate change? In this bold and challenging new book, Matthew Syed – author of the bestseller Bounce and the Black Box of Thought argues that the individual intelligence is no longer sufficient; that the only way to deal with these complex issues is to leverage the power of our cognitive diversity’. Rebel Ideas is a fascinating journey through the science of team performance. It is based on psychology, economics, anthropology, and genetics, and takes lessons from an incredible variety of case studies, including the catastrophic shortcomings of the intelligence of the CIA, before 9/11, a breakdown of communication at the top of Mount Everest, and a touching story of deradicalization in America’s deep South. Plus: in-depth coverage of the studio’s most successful songwriter you’ve never heard of, the secrets of the most creative and progressive schools throughout the world, and as the marriage decrees of the Catholic Church, inadvertently, he inspired the Industrial Revolution. It is a book that will strengthen any company, organisation or a team, but also offers many individual applications: the benefits of personalized nutrition, advice on how to get rid of the room resonance that surround us, and suggestions on how we can develop an ‘outsider mentality’. Rebellious Ideas offers a radical project for the creative problem-solving. The challenges hierarchies, encourages constructive dissent and forces us to think again about where the best…
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