In The Plex : How Google Thinks, Works, and Shapes Our Lives
by Steven Levy
Editor: SIMON & SCHUSTER
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He is best known for his search engine, but as Steven Levy explains, Google’s ambitions go far beyond internet searchHe has moved into mobile phones, computer operating systems, television, and is the company’s most powerful in the advertising industryIts advertising business generates significant revenues that the company has no difficulty in financing all its other projectsThe company has an unusual corporate culture, Contribution that describesFounders are often seen on in-line skates, there is exercise breaks for employees and some food is free or very inexpensive.It is both an atmosphere of gravity and mischiefWhat role this corporate culture plays in the success of the company is a question that, In the Plex will help answerFor example, all Googlers have 20% of the time, employees are allowed to spend 20% of their time on projects of their own designNo manager can stop him.Some of the company’s businesses come from 20% of the timeLevy provides the background on Google’s decision to enter the Chinese market, a decision that sparked controversy within the company at the time and that has recently caused Google to threaten to pull out of ChinaHe explains how “cloud computing” is the next frontier for Google, and he takes the reader into product development, including products that should reach the market at the time the book is publishedHe explains what Google is facing the rise of social networks such as Facebook (Google has its own social network), real-time competitors such as Twitter, and the threat that risks government settlement because of its dominance of the Internet
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