Blue Ocean Strategy, Expanded Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant
by W.Chan Kim, Renee A. Mauborgne
✅ Editor: Harvard Business School Publishing
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The worldwide phenomenon that sold 3.6 million copies, is published in a record 44 languages and is a best-seller across the five continents now updated and expanded with new cotentin this perennial best-seller, embraced by organizations and industries worldwide, worldwide leading the world-wide management of thinkers WChan Kim and Renée Mauborgne challenge everything you thought you knew about the conditions required for strategic successRecognized as one of the most emblematic and striking of the book strategy ever written, Blue Ocean Strategy, now updated with fresh content by the authors, she argues that cutthroat trout results from the competition in no way, but a bloody red of the ocean rivals compete for a decrease in the pool benefitBlue Ocean Strategy presents a systematic approach to making competition irrelevant and sets out the principles and tools of any organization can use to create and capture their own blue oceans.This expanded edition includes: A new preface by the author: HelpMy Ocean is turning RedUpdates on all the cases and examples in the book, bringing their stories so far timeTwo new chapters and expanding the third Alignment, Renewal, Red and Ocean Traps that answer the most pressing questions readers have asked over the past 10 yearsA landmark work that is changing traditional thinking on strategy, this best-selling work of theConsider this as your guide to creating the undisputed creation of the space market and, in so doing, the irrelevant competition.To learn more about the power of the Blue Ocean Strategy, visit blueoceanstrategycomYou’ll find all the resources you need, ideas in practice, and government and private sector business, learning materials, real-time mobile applications, updates, and tips and tools for http: //_e. html.
W.Chan Kim, Renee A. Mauborgne – Blue Ocean Strategy, Expanded Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant – Easy
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