What You See Is What You Get : My Autobiography
by Alan Sugar
Editor: Pan MacMillan
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Alan Sugar was born in 1947 and grew up on a Clapton real estate board in Fiacre.Like a kid, he saw his father fighting for the survival of the family, never knowing from one week to the next if he would have a job.It has had a tremendous impact on him, nurturing a willingness to succeed that has been to earn him an important personal fortune.Now he describes his astonishing career path, starting from schoolchildren’s enterprises such as the manufacture and sale of his own ginger beer to the creation of his business, at nineteen years old; from Amstrad’s revolutionary joint ventures in hi-fi and computers, making him the favorite of the stock market, in the dark days when he lost almost everything; from his discovery to deal with RIn this irresistible autobiography, he takes us into the world of The Apprentice, and describes his appointment as an advisor to government and peer-raising.Like man himself, What You See Is What You Get is frank, funny and sometimes controversial.
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