Total Competition : Lessons in Strategy from Formula One
by Ross Brawn, Adam Parr
Editor: Simon & Schuster Ltd
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The Total Competition is the most interesting, comprehensive and revealing insight into what it takes to reach the top of Formula One that has never been publishedThroughout four decades, Ross Brawn has been one of the most innovative and successful of the technical management, and then the team of directors in Formula OneLeader of Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions.In 2017 he was appointed F1, general manager of motor sport, sport, the new owners of Media FreedomNow in this exciting book written by Adam Parr (who was CEO and President of Williams for five years) he looks back at his career and methods to evaluate how he did it, and where sometimes he has bad thingsThe Total Competition is a definitive portrait of modern motorsportIn the book, Brawn and Parr explore the pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they lived in, where he finishes second is never good enoughThis book will not only appeal to the millions of Formula One fans who want to understand how Muscles works, there will also be many lessons in how to achieve your business goals”A must-get a glimpse of the fear inspiring the career of a real big race engine” Daily Express
Ross Brawn, Adam Parr – Total Competition : Lessons in Strategy from Formula One – Free
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