The World is Flat : The Globalized World in the Twenty-first Century
by Thomas L. Friedman
Editor: Penguin Books Ltd
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The beginning of the twenty-first century will be a reminder, Friedman supports, not military conflicts or political events, but for a whole new era of globalization – a “flattening” of the world.The explosion of advanced technologies now means that, suddenly, knowledge of pools and resources have connected to every corner of the planet, levelling the playing field as never before, so that each of us is potentially a level playing field – and competing with each other.The rules of the game have changed forever – but don’t this “death of distance”, which forces us all to run faster in order to stay in the same place, means that the world has become too small and flat, too fast for us to adapt.Friedman brilliantly demystifies the exciting, often confusing, world-class scene that unfolds in front of our eyes, which we common sense, but still struggling to understand.The Flat World is the most timely and essential update on globalization, its successes and discontents, powerfully illuminated by a world-class writer’s world.In its new chapters:”If It Doesn’t Happen, It’s Because You Are Not Doing It” and “What Happens When We All Have the Hearing of the Dog”.”The author explores both the advantages and disadvantages of the latest developments in global communication.The discovery of the popularity of blogs, podcasting, YouTube and MySpace allow the modern citizen world to spread their views to a potential audience of several billion, and the proliferation of Internet access, even the poorest communities, allows everyone who wants the tools to address social injustice and inequality issues.On the other hand, technology that seems to improve communication at the global level the causes of deterioration of quality at the local level.Identification of ours as “Age of Interruption”, Friedman describes the inconveniences and dangers of Blackberry in meeting rooms, hands-free kits in conversation and using a phone or your iPod while drivingIn a time when we are still “connected” by email or mobile phone, how can we hope to focus on one thing in mind?
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