The Sense of Style : The Thinking Person’s Guide to Writing in the 21st Century
by Steven Pinker
Editor: Penguin Books Ltd
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Steven Pinker, author of The Language Instinct’s best-seller, deploys his gift to explain great ideas in The Meaning of Style – an entertaining writing guide for the 21st centuryWhat is the secret of good prose.Writes very much the same question in an era of instantaneous communicationShould we take careIn this funny, thoughtful book on the modern art of writing, Steven Pinker shows us why we all need a sense of style.More than ever, the motto of our social and cultural life of writing, Twitter and texting, blogs, e-readers and old books.But most style guides fail to prepare people to meet the challenges of writing in the 21st century, describing it as a minefield of grave errors rather than a form of pleasure of mastery.They do not manage to deal with an unavoidable fact about language: it changes over time, adapted by millions of writers and speakers for their needs.Confusion of changes in the world with moral decadence, each generation believes that today’s children are degrading society and taking language with it.A guide for the new millennium, writes Steven Pinker, must be differentDrawing on the latest research in linguistics and cognitive sciences, Steven Pinker replaces the recycled dogma of the previous style guides with reason and proof.This person’s thinking guides good writing practices shows why style still remains questions: to communicate effectively, in strengthening the spread of ideas, with the aim of gaining a reader’s trust and, not least, adding to the beauty of the world.Opening the eyes, spirit-inspiring and jovial, The Sense of Style shows that good style is part of what it means to be human.
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