The Pyramid Principle : Logic in Writing and Thinking
by Barbara Minto
Editor: Pearson Education Limited
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How many times have you written an email to work, read and found that it didn’t make sense as much as you would have hoped foror worse, someone else said they can’t follow him.The Pyramid Principle will show you how to communicate your ideas clearly and succinctly.Barbara Minto reveals that the mind automatically sorts the information into distinctive pyramid-like groupingsHowever, if a group of ideas are organized into a pyramid-like structure in the first place, not only does it save valuable time and effort in writing, it will require even less effort to read and understand them.The Pyramid Principle explains how to: Â think creatively, because of lucidity, and express ideas clearly Â define complex problems and establish the objectives of any document Â evaluate your ideas and recognize their relative importance Â structure your reasoning in a coherent and transparent set of arguments Â analyze your argument to confirm its effectiveness.Clear communication of ideas, whether for clients, colleagues or senior management, is a key factor in determining personal success.Applying the Pyramid Principle will allow you to present your way of thinking clearly, that the ideas move out of the page and into the mind reader’s mind with minimal effort and maximum effect.Bring your ideas to life
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