The Power of Habit : Why We Do What We Do, and How to Change
by Charles Duhigg
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In The Force of the Habitude, award-winning New York Times business journalist Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed.With intelligence and the ability to extract vast amounts of information by absorbing narratives, the Duhigg give life to a whole new understanding of human nature and its transformative potential.Along the way we learn why some people and businesses struggle to change, despite years of effort, while others seem to redo themselves for the night.We visited labs where neuroscientists explore how work habits and exactly where they reside in our brain.We discover how the law of habits were crucial to the success of the Swimming Olympics, Michael Phelps, CEO of Starbucks Howard Schultz, and civil rights, heroes of Martin Luther King, Jr. We Go Inside, Procter & Gamble, Targeting the Superstores, Rick Warren of the Church of Saddleback, the NFL, the changing rooms, and ofAt the grassroots, The Power of the Habitude contains a stimulating argument: The key to regularly exercise, lose weight, raise exceptional children, become more productive, revolutionary construction, enterprises and social movements, and achieve success is to understand how the habits of workHabits are not destinyCharles Duhigg shows, by exploiting this new science, we can transform our businesses, our communities and our lives.
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