The Design of Everyday Things
by Donald A. Norman
Editor: The Perseus Books Group
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Even the most intelligent of us may feel ill-adapted that we fail to understand in the light of the oven’s switch or burner to turn on or if it is necessary to push, pull, slide or a door.Fault, argues this ingenious liberation-book, does not lie within ourselves, but in the design of products, which ignores the needs of users and the principles of cognitive psychology.Ambiguity problems and controls masked to arbitrary relationships between controls and functions, coupled with a lack of information or help and unreasonable demands on memorization.Everyday Things Design shows that good, usable design is possible.The rules are simple: make things visible, to exploit the natural relationships, the couple of function and control, and make an intelligent use of the constraintsThe objective: user’s guide, effortlessly, the right of action on the right of control and at the right time.In this entertaining and insightful analysis, cognitive scientist Donald ANorman salutes design excellence as the most important key to regaining competitive advantage by influencing consumer behaviourNow fully developed and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how-and why-some products, customer satisfaction while others do frustrate them.
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