Start With Why : How Great Leaders Inspire Everyone To Take Action
by Simon Sinek
Editor: Penguin Books Ltd
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Simon Sinek’s recent video on “The Millennium Question” went viral with more than 150 million viewsStart with why is a worldwide best-seller and TED Talk based on it is the third most watched program of all time.Why some people and organizations are more inventive, innovative and successful than othersAnd why are they able to repeat their success over and over again?In business, it doesn’t matter what you do, it matters WHY you do it.Start with why analyses of leaders like Martin Luther King Jr. and Steve Jobs and discover that they all think the same way – they all started with reason.Simon Sinek explains the framework for companies to go beyond what they do, how they do it, and then ask the most important question, WHY.Why do we do what we do?Why do we existLearning to ask yourself these questions can unlock the secret of business inspirationSinek explains what it takes to lead and inspire and how anyone can learn to do it.
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