Sneaker Wars : The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports
by Barbara Smit
Editor: HarperCollins Publishers Inc
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Sneaker Wars is the fascinating true story of the enemy brothers behind, Adidas and Puma, two of the world’s biggest sports shoe brands.Adi and Rudi Dassler started their mother’s business shoes, laundry and reached almost instant successBut at the end of World War II a violent quarrel had torn the Dasslers apart, sharing their society and family and launching several, often controversial, access roadsFrom the fire of their animosity, two rival sneakers brands were born, brands that would revolutionize the world of professional sports, the formation of amazing sparks from behind the scenes of trafficking, fabulous advertising campaigns, and several million dollar contracts for professional athletes, from Joe Namath to Muhammad Ali to David Beckham.
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