Product Leadership : How Top Product Managers Launch Awesome Products and Build Successful Teams
by Richard Banfield, Nate Walkingshaw, Martin Eriksson
Editor: O’Reilly Media, Inc, USA
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Today, in the lightning-fast world of technology, good product management is essential to maintain a competitive advantageYet, managing human beings and navigating complex product roadmaps is not easy task, and it is rare to find a leading product that can steward a digital product from conception to launch without a couple of big hiccupsWhy some leading products are successful while others are notThis insightful book features interviews with nearly 100 leading product managers from around the worldAuthors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of product design and development experience to capture product managers’ approaches, styles, ideas, techniques and successIf you want to understand what drives good product leaders, this book is an irreplaceable resourceIn three parts, Product Leadership helps you explore: Themes and Reasons for Success of teams and their leaders, and ways to achieve these characteristics Best approaches to guide your product team through start-up, emerging and enterprise stages of a company’s evolution Strategies and tactics to work with customers, organizations, partners and external stakeholders
Richard Banfield, Nate Walkingshaw, Martin Eriksson – Product Leadership : How Top Product Managers Launch Awesome Products and Build Successful Teams – Free
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