Pre-Suasion : A Revolutionary Way to Influence and Persuade
by Robert B. Cialdini
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NEW YORK TIMES best-seller`A classic instant classicForbes ” quite fascinatingAdam Grant, author of Originals and Donner and Taking ” Incredibly insightfulWhen it comes to persuasion, success can begin before you hear a word of it.In his worldwide best-seller of Influence, Professor Robert Cialdini has transformed the way we think about the art of persuasion.Now, it offers a revealing new perspective in the art of winning more people: it is not only what we say and how to tell us, what counts, but also what happens in the moments before speaking.This is the world of “pre-persuasion”, where subtle phrases, seemingly insignificant visual cues, and apparently unimportant, localization details can trigger people to say ” yes ” before they are even asked.And as Cialdini reveals, it’s a world that can be controlledIf you know the tools of pre-persuasion, you will be in a better position to win a debate, get help for an idea or a cause, promote a campaign of – even convince yourself to do something you find difficult.Building on the latest research, and packed with case studies, Avant la Persuasion is a masterclass in improving your power of influence.”The spirit blowsThe management of today’s accessible and intellectually rigorous Hui”Books of the Year, Fascinating Time, fluid and original”Tim Harford, author of L’ Infiltration Économiste Strikes Back
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