Pour Your Heart Into It : How Starbucks Built a Company One Cup at a Time
by Howard Schultz
Enjoy this book on your E-Reader and in the format you prefer
The vision came to Schultz during a trip through Italy, when he recognized the intense relationship that the Italian people had not only with their coffee, but coffee in the bars that are an integral part of the country’s social life.He knew in his heart that Americans will have the experience coffee bar in the same way.The idea was that the start and marketing of the brand was brilliant.But Schultz gives credit for the company’s growth to a base of values rarely found in America’s companies, values that place it as much importance as much on the employees of the company as they do on profits, as much attention to creativity as to growth.Schultz tells the story of Starbucks in chapters that illustrate the principles that have made sustainable enterprise, such as “Don’t be threatened by smarter people than you,” the “Compromise of nothing but your core values,””Seeking to renew yourself, even when you’re not hit home runs,” and, more simply,”Everything that matters”.”
Howard Schultz – Pour Your Heart Into It : How Starbucks Built a Company One Cup at a Time – Free
Format: ePub, MOBI and Pdf
In this site we encourage writing and creativity.