Onward : How Starbucks Fought for Its Life Without Losing Its Soul
by Joanne Gordon, Howard Schultz
Editor: Rodale Incorporated
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In this #1 New York Times bestseller, Starbucks CEO, tells the story and leadership lessons behind the global coffee company’s return and successIn 2008, Howard Schultz decided to return as CEO of Starbucks to help restore the company’s financial health and core values.Forward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks once again achieved profitability and sustainability without sacrificing humanity.Offering you an insight into the recession that has left no business unscathed, the book shows in riveting detail how an evil company and recreated itself in the midst of it allIn addition, you will get an insight into the inside in Schultz’s central direction of philosophy: This is not about winning, this is about winning the right wayOnward is a compelling, candid account of documenting the maturation process of the brand as well as a businessmanUltimately, Schultz gives you a sense of hope that, despite the challenges of the times, the future may be more successful than in the past.
Joanne Gordon, Howard Schultz – Onward : How Starbucks Fought for Its Life Without Losing Its Soul – Free
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