Nudge : Improving Decisions About Health, Wealth and Happiness
by Richard H. Thaler, Cass R. Sunstein
Editor: Penguin Books Ltd
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THE VERY INFLUENT ON THE INTERNATIONAL STAGE BESTSELLERFrom Cass RSunstein and Richard HThaler, winner of the 2017 Nobel Prize in Economics, helping hand is the book that changed the way we think about taking makingNudge is a matter of choice – how we do it and how we can do better.Every day we make decisions: about the things we buy or the meals we eat; about the investments we make or the health of our children and about education; and about the causes we defend or the planet itself.Unfortunately, we often choose poorlyWe are all sensitive to the prejudices that can lead us to make bad decisions.And, like Thaler and Sunstein show, no choice is ever presented in a neutral way.By knowing how people think, we can make it easier for them to choose what is best for themselves, their families and society.Using dozens of eye-opening examples and original research, the authors show how to push them in the right direction, without restricting our freedom of choice.How many times have you read a book that is both important and fun, practical and profound?An unavoidable reading for anyone who wants to see both our spirit and our society work better ” Daniel Kahneman, author of Thinking, Quick and Slow I loves this bookIt is one of the few books I have read recently, which fundamentally changes the way I think about the world ” by Steven DLevitt, co-author of Freakonomics
Richard H. Thaler, Cass R. Sunstein – Nudge : Improving Decisions About Health, Wealth and Happiness – Free
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