by Roland Barthes
Editor: Vintage Publishing
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In this magnificent and often surprising collection of essays Barthes explores the myths of mass cultureBy taking subjects as diverse as wrestling, films, plastic and cars, Barthes elegantly deciphers symbols and signs rooted deeply in the familiarity aspects of modern life, revealing the hidden ideologies and meanings that implicitly affect our thinking and behaviorThis beginning of the classic semiotics of one of France’s greatest thinkers can irrevocably change the way you see the world around you
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