Move Fast and Break Things : How Facebook, Google, and Amazon Have Cornered Culture and What It Means For All Of Us
by Jonathan Taplin
Editor: Pan MacMillan
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One of the Financial Times Best Thing I Have Read This Year 2017 PRELIMINARY FOR THE IP & MCKINSEY COMPANY BOOK OF THE YEAR awarded GoogleAmazonFacebookThe modern world is defined by vast digital monopolies turning ever more profitsThose of us who consume the content that feeds them are bred to be sold more and more products and advertisingThose who create content, artists, writers and musicians discover that they can no longer survive in this ruthless economic landscape.But he doesn’t have to be that way.From Moving Quickly and Breaking Things, Jonathan Taplin offers a brief and powerful history of how online life began to be shaped around the values of entrepreneurs like Peter Thiel and Larry Page, who founded these almighty companiesTheir unprecedented growth has come the heavy cost of tolerating piracy of books, music and film, while at the same time, promoting opaque practices and subordinating the privacy of users to create oversight of the marketing of the monoculture in which we live todayThis is the story of a massive reallocation of revenue in which $50 billion a year moved between creators and content owners for the monopoly platformsWith this reallocation of money from a change in powerGoogle, Facebook and Amazon now enjoy political power, on par with Big Oil and Big Pharma, which partly explains how such a change in products from creators to platforms could have been achieved and why it has been denounced for so longAnd if you think it has nothing to do with you, their next move is coming after your work.Move Quickly and Break Things is a call to arms, to say that enough is enough, and on demand we do everything in our power to create a different future
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