Jo Malone: My Story : My Story
by JO MALONE
Editor: Simon & Schuster Ltd
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THE INTERNATIONAL bestseller Jo Malone is the British inspiration, businesswoman, responsible for creating her world-renowned business beauty and, more recently, her new brand’Jo Aime’.This, his first autobiography, tells the full story of his incredible journey from modest beginnings as a teenager, struggling with dyslexia and leaving school without qualifications, to becoming an international brand name and one of the world’s most successful entrepreneursJo’s animated history explores how his fascination with scent teamed with his natural ability to create famous blends such as’La Chaux, Basil & Mandarin’, revolutionized the way of thinking about fragrance.His unique talent for pioneering innovation and originality in his field is incomparableYet despite her success, she faced enormous challenges with courage and determination, including that of being diagnosed with breast cancer at the age of 37 and said she had only nine months to live, and her decision to leave alone after selling the original Jo Malone brand Estee Lauder Company and move away in 2006Jo’s commitment and down-to-earth approach to life, work and family makes her one of the most sympathetic and well respected personalities in the British retail trade and her honesty, hard work and grain entrepreneurship are an inspiration to all
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