It’s Not How Good You Are, It’s How Good You Want to Be : The world’s best-selling book by Paul Arden
by Paul Arden
Editor: Phaidon Press Ltd
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This is Not The Way You Are Good, This is The Way You Want To Be is a manual of how to succeed in the world: a pocket of the Bible for talent and shy, as if to help make the unthinkable thinkable and possible the impossibleAt the top in the world of guru advertising, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards, making mistakes and creativity, and all the efforts that can be applied to aspects of modern life.This uplifting and humorous little book offers a unique glimpse into the world of advertising, and it’s a strange compilation of quotes, facts, images, wit and wisdom – all the easy to digest baskets, bites, rate spreadsIf you want to succeed in life or business, this book is a must
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