influence : The Psychology of Persuasion
by Robert B. Cialdini
Editor: HarperCollins Publishers Inc
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Influence, the classic book on persuasion, explains the psychology of why people say “yes”-and how to apply these agreements.Dr. Robert Cialdini is a seminal of experts in the growing field of influence and persuasion.Thirty-five years of rigour, evidence-based research with a three-year program of study on what motivates people to change behaviour led to the book’s critically acclaimedYou will learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them.Perfect for people from all walks of life, the principles of Influence will allow you to move towards deep personal change and act as a driving force for your success.
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