Hooked : How to Build Habit-Forming Products
by Nir Eyal
Editor: Penguin Books Ltd
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In Accro, Nir Eyal reveals how successful businesses are creating products that people can’t put it down – and how you can also read absolutely for everyone who cares about driving customer engagement’ Eric Ries, author of The Lean Startup “The Highest Bandwidth, High Octane Index, and the valuable presentation I’ve ever seen on this topic.Which makes us committing ourselves to certain things out of habitIs it an underlying model of how hook technologies we use in our work?Nir Eyal answers these (and many other) questions with the Model Hook – a four-step process that, when incorporated into products, subtly encourages customer behaviour.Consecutively “hook cycles,” these products cause people to come back again and again without the costly function of aggressive advertising or messaging.Accro is based on Eyal years of research, consultation and practical experience Eyal years of research, consultation and practical experienceHe wrote the book he wanted was available to him as a founding start-up – not an abstract theory, but a guide to building better products.Hooked is written for product managers, designers, marketers, founders of start-ups, and anyone who seeks to understand how products influence our behavior.Eyal provides readers with practical guidance to create user habits that stick; actions for building products people love people; and riveting examples from the iPhone for Twitter, Pinterest and Bible App.Nir Eyal spent years in video game and advertising industries where he learned, applied, and sometimes rejected the techniques described in Hang Up to motivate and influence users.He has taught courses in consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent industry speaker at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design.
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