Good to Great : Why Some Companies Make the Leap…and Others Don’t
by James Collins
Editor: HarperCollins Publishers Inc
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The Built for Duration Challenge, the study definition of management management of the nineties, showed how large companies triumph over time and how the duration of performance can be designed in a company’s DNA from verybeginning.But this subject of society that wasn’t born with a large DNAHow can-good companies, mediocre companies, even bad companies to achieve sustainable sizeThe Study for years, this issue of Jim Collins’s prey spirit,Businesses that defy gravity and convert them to long-term mediocrity or worse long-term superiorityAnd if so, what are the universes of distinctive characteristics that cause a society to get better and better?The Hard Standards Using Benchmarks, Collins and his research team has identified an elite set of companies that have jumped to great results and sustained these results for at least fifteen years.How bigAfter the jump, the good-to-large companies generated cumulative cumulative stock returns, which outperformed the stock market in general by an average of seven times in fifteen years, more than twice the results provided by a composite index of the world’s largest companies, including Coca-Cola, Intel, General Electric, and Merck.The Research Team Comparisons highlighted the good-for-big companies with a carefully selected set of comparison companies that do not have to make the leap from good to excellent.What was differentWhy one set of companies are truly great artists, while the other remained alone goodOver five years, the team analyzed the stories of all 28 companies in the study.After sifting through the mountains of data and thousands of pages of interviews, Collins and his team discovered the main determinants of greatness — why some companies make the jump and others not?The Conclusions
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