Festival and Special Event Management 5E
by Johnny Allen, William O’Toole, Robert Harris, Ian McDonnell
Editor: John Wiley & Sons Australia Ltd
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Festival and Special Management Event, 5th edition continues the complete presentation of the theory and procedures associated with festivals and special events established in previous editionsThe new edition of this market leader in text introduces professional developments and tools, and considers that the globalization and subsequent internationalization of event managementThe role of marketing and communication, environmental planning, the growing role of governments through the creation of event strategies and the different views of event management are all addressed.This edition aims to embrace and expand the body of knowledge related to event management by tracking many recent changes in the fieldThis offer to current students, relevant study manual and professional reference
Johnny Allen, William O’Toole, Robert Harris, Ian McDonnell – Festival and Special Event Management 5E – Free
Format: ePub, MOBI and Pdf
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