Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers
by Alexander Osterwalder, Yves Pigneur
Editor: John Wiley and Sons Ltd
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If your organization needs to adapt to tough new realities, but you don’t yet have a strategy that will take you out of the competition, you need to Generate the Business Model.Co-created by 470 “Business Model Canvas”, practitioners from 45 countries, the book has a beautiful, highly visual, 4-color colorful design of the powerful strategic ideas and tools, and makes them easy to implement in your organization.It explains the most common Model of Models, based on the concepts of leading thinkers, and helps you reinterpret them in your own context.You will learn how to systematically understand, design and implement a game of business model change–or analyze and renovate an old one.Along the way, you will have understood it, at a much deeper level of your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.Business model functionalities of Generate Innovation uses the techniques used today by leading consultants and companies around the world, including 3M, Ericsson, Capgemini, Deloitte, and others.Designed for the unjust, it is for those who are ready to abandon archaic thinking and adopt new models of value creation: for executives, consultants, entrepreneurs and leaders of all organizations.If you are ready to change the rules, you are part of the “business model generation”.”
Alexander Osterwalder, Yves Pigneur – Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers – Free
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