Blink : The Power of Thinking Without Thinking
by Malcolm Gladwell
Editor: Little, Brown & Company
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Malcolm Gladwell redefined the way we understand the world around us in his best-selling best-seller “The tipping point”.Now, in the blink of an eye, he is revolutionizing the way we understand the world inside.Blink is a book about how we think, without thinking, about the choices that seem to be made in an instant, in the blink of an eye, which are not as simple as they seem.Why some people are brilliant decision makers, while others are constantly ineptWhy some people follow their instincts and victory, while others are stumbling blocks in errorHow our brain really works – in the office, classroom, kitchen and bedroomAnd why are the best decisions often the ones that are impossible to explain to othersIn Blink we meet the psychologist who learned to predict whether a marriage will last, based on a few minutes of observation of a couple, the tennis coach who knows when a double-fault player before the racket also makes contact with the ball; the antiques of experts who know how to recognize a fake in the blink of an eye.Here, too, are the great failures of “flashing”: the election of Warren Harding;”New Coke”; and the shooting of Amadou Diallo by the police.Clin reveals that the great decision makers are not those who process the most information or spend the most time deliberating, but those who have perfected the art of thin “cutting”filtering the very-some of the factors that matter from a very high number of variables.
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