by Bryce G. Hoffman
Editor: Random House USA Inc
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The story inside the Ford Motor Company’s recovery epic, led by CEO Alan MulallyAt the end of 2008, Ford Motor Company has a few months far from running out of moneyWith the auto industry shrouded in ruin, Congress offered all three of Detroit, the builders of a rescue planGeneral Motors and Chrysler caught the taxpayer’s lifeline, but Ford decided to save himselfUnder the leadership of charismatic CEO Alan Mulally, Ford has already developed a bold plan to unify its divided global operations, to transform, to sluggish product range, and to overcome a dysfunctional culture of infighting, skinner, and excusesIt was an extraordinary risk, but it was the only way the Ford family, America’s last great industrialist of the dynasty-could hold on to their business.Mulally and his team snatched one of the greatest returns in business historyAs the rest of Detroit collapsed, Ford went from the brink of bankruptcy to be the most profitable automaker in the worldAmerican icon is irresistible, from behind the scenes account for this epic recoveryIn one of the great storytelling management of our time, Hoffman puts the reader inside the meeting room as Mulally uses his famous Business Plan, Review meetings to drive change and Ford’s strength to deal with the painful realities of the American auto industryHoffman was granted unprecedented access to Ford’s senior executives and top-secret corporate documentsHe spent countless hours with Alan Mulally, Bill Ford, Ford’s family, former senior executives, union leaders and company executivesIn the best-selling tradition of Too Big to Bankrupt and The Court, American Icon is narrative non-fiction, to its vivid and colorful best
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